Graphic and web design that gets your message heard

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Branding

A great illustration of the importance of first impressions

by Al on July 24, 2009

I am always searching and reading as much as I can about marketing and branding to make sure we can keep up with the newest and best techniques people are coming up with.

Anyway, I stumbled on this post the other day.  It is a short video that really gets across the point I made the other day in my paint the fence post, about the importance of a first impression.

Head over here now and check out this post… the video is only about a minute long, and totally worth a look:

First Mental Image should draw you in! (video version)

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Do something different, Stand out

July 17, 2009

A strong Brand is the most important asset a business can have.  Traditionally branding has been considered a part of marketing startegy, but I consider marketing to be a part of your branding strategy.  Here is a definition of branding that I really like and agree with: “Branding is about getting people to perceive you [...]

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Why build a brand anyway?

April 22, 2009

So why spend so much time, effort and money to build a brand? Its hard not to noticed the price difference between branded products and generic versions when grocery shopping.  Watties tomato sauce for example can be twice the price of a supermarket brand.  I’m not even going to get into whether Watties tastes better.   My [...]

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Your brand is more than just a name and logo

April 20, 2009

Your brand is the sum of every interaction and communication your customers have with your business. Too often I see people who name their business, get a logo and a business card, thinking they have a brand.  When really all they have is a name, logo and a business card. Obviously these are the important [...]

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