Paint the fence

For a long time I’ve been interested in Real estate, it never ceases to amaze me how many people start marketing their house for sale and the front fence is run down with cracked or flaking paint (or otherwise damaged). How many people drive-by the house and never come in because of that fence? They will never get to see that the kitchen has been renovated if they never come in the front gate.

If the house looks like a doer-upper, what sort of offers do you think it will attract?

First impressions count!

Painting the front fence might only take a few hours, and it can make the house look 100x more appealing. Those drive-by’s may take the time to come in and have a closer look.

What is your customers’ first impression of your business? Does it encourage them to come and seek your products or services, or do they drive straight past to your competition?

Take an objective look at your business, what does your reception area look like? How do people react to how the phones are answered? Is your website up to date? Is your uniform getting a bit tatty?

The good news is most of these things are relatively cheap to fix.

Do you need to paint the fence?

About Al

Alistair has managed and built small businesses in a varied industries from agriculture to the web. Years in sales lead to his obsession with marketing.
In his spare time he enjoys time with his family, sails and reads marketing books.
Get more from Alistair on Twitter and Google+.

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  1. […] the other day.  It is a short video that really gets across the point I made the other day in my paint the fence post, about the importance of a first […]

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