CLIENT
Saint Clair Vineyard Half
2017- 2021
PROJECT SCOPE
Course directional signs
Annual t-shirt artwork supply
Race pack collateral – guide, maps and branded gear
Campaign advertising collateral
Website – redesign, management and hosting
We’d known previous owners Chris and Anna for a while, so when they came to us with their exciting new brand and a need for someone to care for it, well it was a natural fit.
We are passionate about maintaining consistency within a brand so that it retains its integrity. A re-design of the website was undertaken, to amplify the benefits of the Vineyard Half and aid in visitor navigation. Additional icons and graphics were needed for communication and these were created in the style originally set in the brand that was brought to us.
The all-important course map has seen some review year on year and we were happy to execute these changes and additions, arriving at a clear instructional race map and a new updated sidekick for the new V12 race in 2021.
Execution of various large scale advertising and magazine campaigns followed as well as the design and production of the race booklet and collateral which participants receive.
We’ve handled updates to the above each year and in 2021, had the pleasure of working with new owner, Sheree in the exciting build up to the latest race.