The Full Noise

Blenhiem Graphic Design and Website Designers

Marketing

After, After Sales Marketing

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How a simple gesture at the right time can boost your customers lasting impression of your business, encourage them to come back and send refer people to do more business with you.

A Powerful Marketing Secret You Can Steal From Networking Groups

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BNI groups (Business Networking International) are tight networks of local businesses that work together to grow each others businesses. Here’s how can you take their secret and use it to grow your business?

Choosing Your Media

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When it comes to planning your marketing campaign, the Media is the easiest decision to make of the three considerations – Market. Message. Media.

But it can still be confusing due to all the options we have available these days to deliver our message.

Deciding on the best option or options for your marketing campaigns is much easier once you have defined your market and created the message you want to get to them.

Critical Factors of a Successful Marketing Message

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Your marketing message is arguably the most important part of your marketing campaign. Unfortunately it’s often thrown together without much thought in order to meet a publishing deadline.

Here are a few of the core considerations for a successful marketing message

  • What is the goal of your campaign?
  • Make it about the customer
    • Why do they care / whats in it for them
    • NOT buy my stuff… but here are the benefits to you using this product or service
  • Include a strong call to action

How Choosing a Specific Market Can Skyrocket the Success of Your Marketing

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You need to choose a highly specific market for your products and services.

Most businesses want to sell to everyone. I get it, the thought is that the bigger the market the better the chance of getting a good slice of it. But here is why targeting a smaller market can make you more money:

4 bankable benefits of choosing a specific market

  1. More likely to become the number one business catering to that market
  2. Easier to find who they are, and where you can reach them
  3. Easier to understand their specific problems, needs and motivators
  4. They feel like you are talking to them personally