Teaching the local Blenheim BNI group how easy it is to post content around the web. And why you should visit a BNI Chapter to grow your business.
Marketing
Are You Killing Your Sales By Offering Too Many Options?
Making decisions is hard. The more choice we all have the harder the decision becomes.
Listen to find out how to use this fact to boost sales of your products and services.
3 Simple Ways to Generate Extra Profits
There are three critical numbers in your business that affect your bottom line. Listen to find out how you are wasting money if your marketing isn’t focused on increasing at least one of these figures. And how working on all of them could skyrocket your business.
How to Increase The Value of Your Product or Service by Appealing to Emotions
Including a strong emotional hook can increase the value of your products and services.
How To Sell a $100 Lesson for $4000
This is super smart and simple when you are making the right offer to the right group of people.
The example on the episode is selling a surfing lesson, and here is how they do it:
- Choose a specific market
- Identify a huge problem the market has
- Show the market on how big the problem actually is (rub salt in the wounds)
- Educate the market how to fix the problem themselves
- Offer a comprehensive ‘done for you’ solution to the problem
In this case, the solution they offers was an experience that they will remember for the rest of their lives.
What is an Invisible Market, and How Do You See It?
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What is the difference between a visible market and an invisible market?
What do you need to offer effectively market to an invisible market?
