The Full Noise

Blenhiem Graphic Design and Website Designers

Cinch

How to use Facebook places to market your local business

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Facebook Places just went live here in New Zealand yesterday.

I just posted this Cinchcast which covers, what Location services are, how they work, and why they are important in marketing your local business online.

Heres what you need to do now.

1. Go and make sure you are listed on Facebook places (and Foursquare for that matter)
(Beg or borrow a smart phone from a friend if you don’t have one yourself…. or go buy an iphone because you should have one anyway.

If your business isn’t listed, then add it.

2. Go to www.facebook.com/places and claim your listing
(just follow along with the instructions)

3. Encourage people to check in to your business. Put up a sign, ask customers as part of your sales process. Especially customers playing with their nice new iPhone in the queue.

Could you do me a favour and leave a comment below. Tell me if you found it helpful or if you have any other questions.

Why you should be building and sharing your audience

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Here is my very first cinch cast. I’m pretty excited by Cinch as it is a great way to create content on the go.

Have a listen and let me know what you think in the Comments

In this Cinch, I talk about Tim Ferris’ Launch of his new book – The Four Hour Body, and how he worked with Evernote. Evernote is an application that allows users to keep text, images and audio notes everywhere (web, computer and smartphone).

Leveraging your audience

In the book Tim talked about how he used Evernote to track his workouts, eating and other health and body related information.

During the launch of the book, Evernote told their entire user base about how Tim used their application. Evernote now has over 3 million users (as per mid 2010), So by leveraging Evernote’s audience Tim got his book promoted to milllions of people. I am fairly certain Tim also used the same tactic with at least a couple of other services.

How much would you have to pay to advertise to 3 million people?

What can you do?

Do you have an audience for your business?

If not, start building one today. With Social media, it is easier than ever. You can use:

  • Facebook
  • Twitter
  • YouTube
  • even Email

Find other businesses that are related to yours and find ways to work with them and share audiences?