There are three critical numbers in your business that affect your bottom line. Listen to find out how you are wasting money if your marketing isn’t focused on increasing at least one of these figures. And how working on all of them could skyrocket your business.
Advertising
Choosing Your Media
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When it comes to planning your marketing campaign, the Media is the easiest decision to make of the three considerations – Market. Message. Media.
But it can still be confusing due to all the options we have available these days to deliver our message.
Deciding on the best option or options for your marketing campaigns is much easier once you have defined your market and created the message you want to get to them.
Critical Factors of a Successful Marketing Message
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Your marketing message is arguably the most important part of your marketing campaign. Unfortunately it’s often thrown together without much thought in order to meet a publishing deadline.
Here are a few of the core considerations for a successful marketing message
- What is the goal of your campaign?
- Make it about the customer
- Why do they care / whats in it for them
- NOT buy my stuff… but here are the benefits to you using this product or service
- Include a strong call to action
3 Critical Factors to Consider in Every Marketing Campaign
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Why you need to break free from the trap of reactive marketing. These 3 factors are critical to any marketing or advertising campaign.
The best marketing lesson I learned from my weird science teacher
I have to admit I had a few weird science teachers over the years. They can’t have been all bad though because I ended up graduating university with a bachelor of science. Ok it’s possible probable
I’m just as weird as them…
Anyway, I had one great science teacher though who was very cool… Don’t get me wrong, he was weird alright, as in running twice a day weird, recycling like crazy before we even new what it was.. Oh and he had a cockroach farm!
Ok, this crazy scientist he taught me something that I have never forgotten. At the time I thought he was joking, and he probably was, but joking or not he was right.
Listen up, this is going to sound stupid, but the thing he told me was: [Read more…] about The best marketing lesson I learned from my weird science teacher
Have you thanked your customers lately?
Your most important customers are the ones you already have. Businesses often spend thousands of dollars per year marketing and advertising to attract new customers while ignoring, or taking for granted their current customers.
Existing customers have already chosen to do business with you, the chances they will do again is high if you look after them.
Sending your current customers something as simple as a thank you card could be the best value marketing you could do. Of course you could also give them a small gift or make them a VIP offer to encourage them back to see you.
I know one business that sends one handwritten thank you card to a different customer everyday. It is a habit that pays dividends.
To employ this idea, you need to know who your customers are. Do you have a list of customer contacts? If you don’t, you should – start building one today!
