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Stop forcing your customers to pay twice

October 20, 2010 by Al

I watched a movie a couple of days ago with my wife. I’m not going to admit what movie it was, other than to say it was a chick flick…. ok a teen chick flick.

Anyway, my wife actually bought this movie so she can watch it over and over again whenever she feels the need (oh please no more).

But heres the problem

We load up the dvd, watch the dolby intro and the ‘pirates are costing you money’ announcement (don’t get me started), and 10 minutes of ads…

What the hell?

Five movie previews that we can’t fast forward!

Did I mention we paid for this dvd? not rented Bought! But now here we are spending our recreational time being forced to watch ads for the studios latest movies or special behind the scenes whatever…

I know someone worked out that we are now a captive audience and they should let us know of other titles we can buy off them… That is plain stupid. We paid for the movie, now we have to watch SPAM.

Heres what they should have done

Don’t force me to watch these Previews Ads. Stick them as a menu option, right beside the deleted scenes. Call them something like ‘similar movies’ or ‘suggested films’ (or probably something much better).

Now they’re not spam anymore, they are added value. Why? because we have the choice to watch them. The crazy thing is we would probably watch them happily.

What examples do you have of post sale silliness?

Filed Under: Marketing Tagged With: customer experience, Marketing, relationship

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