CLIENT

Realeyes
2018

PROJECT SCOPE

Brand identity – logo, stationery, website and booklet design

Awareness of mental health issues is on the increase. Our client recognised an urgent need for mental health awareness to be a part of workplace health and safety. Realeyes offer resources for high risk workplaces to empower employees to take control of their mental health and support one another.

We loved working with Paul and his colleagues to create a friendly and relatable logo design and expand that into a full brand identity. Central to the brief was the requirement that it have a professional edge to encourage uptake by employers while also appealing to its intended audience – the workers – through rounded, informal typestyle and colour.

As Realeyes works within multiple high risk industries, we designed a series of sub-marks to communicate this. Brand collateral included training resources and website. As with any brand, consistency in the way images and marks are handled across all delivered materials and the website is key to its impact.

LOGO

INDUSTRY SUB-MARKS

TRAINING RESOURCES

WEBSITE