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Al

What is an Invisible Market, and How Do You See It?

July 8, 2013 by Al

[soundcloud url=”http://api.soundcloud.com/tracks/100126228″ params=”” width=” 100%” height=”166″ iframe=”true” /]

What is the difference between a visible market and an invisible market?

What do you need to offer effectively market to an invisible market?

Filed Under: Marketing, podcast Tagged With: Business, Marketing, target market

After, After Sales Marketing

July 6, 2013 by Al

[soundcloud url=”http://api.soundcloud.com/tracks/99884394″ params=”” width=” 100%” height=”166″ iframe=”true” /]

 

How a simple gesture at the right time can boost your customers lasting impression of your business, encourage them to come back and send refer people to do more business with you.

Filed Under: Marketing, podcast Tagged With: Business, customer service, gift, Marketing, referrals

A Powerful Marketing Secret You Can Steal From Networking Groups

July 4, 2013 by Al

[soundcloud url=”http://api.soundcloud.com/tracks/99616261″ params=”” width=” 100%” height=”166″ iframe=”true” /]

BNI groups (Business Networking International) are tight networks of local businesses that work together to grow each others businesses. Here’s how can you take their secret and use it to grow your business?

Filed Under: Marketing, podcast Tagged With: " BNI", Business, collaboration, Marketing, networking

Yes, Social Media is Media As Well

July 3, 2013 by Al

[soundcloud url=”http://api.soundcloud.com/tracks/99449935″ params=”” width=” 100%” height=”166″ iframe=”true” /]

After listening to my Media episode yesterday I decided I could talk more about using social media to get your message to your market.

I discuss the main benefits and pitfalls of Social media.

Filed Under: Marketing, podcast Tagged With: Business, social media

Choosing Your Media

July 2, 2013 by Al

[soundcloud url=”http://api.soundcloud.com/tracks/99344454″ params=”” width=” 100%” height=”166″ iframe=”true” /]

When it comes to planning your marketing campaign, the Media is the easiest decision to make of the three considerations – Market. Message. Media.

But it can still be confusing due to all the options we have available these days to deliver our message.

Deciding on the best option or options for your marketing campaigns is much easier once you have defined your market and created the message you want to get to them.

Filed Under: Marketing, podcast Tagged With: Advertising, Marketing, Media, target market

Critical Factors of a Successful Marketing Message

July 1, 2013 by Al

[soundcloud url=”http://api.soundcloud.com/tracks/99165587″ params=”” width=” 100%” height=”166″ iframe=”true” /]

 

Your marketing message is arguably the most important part of your marketing campaign. Unfortunately it’s often thrown together without much thought in order to meet a publishing deadline.

Here are a few of the core considerations for a successful marketing message

  • What is the goal of your campaign?
  • Make it about the customer
    • Why do they care / whats in it for them
    • NOT buy my stuff… but here are the benefits to you using this product or service
  • Include a strong call to action

Filed Under: Marketing, podcast Tagged With: Advertising, last minute advertising opportunities, Marketing, Message

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