Critical Factors of a Successful Marketing Message

 

Your marketing message is arguably the most important part of your marketing campaign. Unfortunately it’s often thrown together without much thought in order to meet a publishing deadline.

Here are a few of the core considerations for a successful marketing message

  • What is the goal of your campaign?
  • Make it about the customer
    • Why do they care / whats in it for them
    • NOT buy my stuff… but here are the benefits to you using this product or service
  • Include a strong call to action