Posts tagged as:

Marketing

Why you should stop chasing new customers!

October 22, 2009

When I first talk to a client about their marketing, I have a few questions I always ask. The first is “What do you want to achieve from your marketing?”, almost without fail I get the same response: More customers! While it is the obvious response, it isn’t strictly the truth. When they ask for [...]

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A secret to creativity in Business

September 17, 2009

It is easy for us all to believe that creativity is some sort of magic talent, or a gift given to the lucky few at birth. I always considered creativity was the domain of artists and musicians, and was in awe of those who could pick up a pencil and draw spectacular illustrations seemingly effortlessly. [...]

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A great illustration of the importance of first impressions

July 24, 2009

A great illustration of the importance of a first impression in marketing and communicating your brand.

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Do something different, Stand out

July 17, 2009

A strong Brand is the most important asset a business can have. Traditionally branding has been considered a part of marketing startegy, but I consider marketing to be a part of your branding strategy. Here is a definition of branding that I really like and agree with: “Branding is about getting people to perceive you [...]

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Paint the fence

July 11, 2009

For a long time I’ve been interested in Real estate, it never ceases to amaze me how many people start marketing their house for sale and the front fence is run down with cracked or flaking paint (or otherwise damaged). How many people drive-by the house and never come in because of that fence? They [...]

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Have you thanked your customers lately?

June 29, 2009

Businesses often concentrate on marketing and advertising for new customers, that they forget about their existing clients. Letting your current customers know you appreciate them is some of the cheapest marketing you can do.

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Marketing lessons from the wine industry

June 12, 2009

Here in Marlborough it is hard to escape the wine industry, it is a huge part of our regional economy. I was in the supermarket the other day and run into a friend of mine who has a reasonably young wine label, and it got me thinking… With supermarket shelves lined with hundreds of brands, [...]

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Hair today, record for tomorrow

June 12, 2009

Somewhere between my last post, and getting my photo taken, I got thinking about Hair salons. The trouble I have always had with getting my hair cut, is explaining what I want to the hair dresser. I can never express how I want it, or even how I have had it before. A few times [...]

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Targeting your brand

April 27, 2009

First, your brand won’t appeal to everybody. Don’t worry this is a good thing; it shouldn’t appeal to everyone, because not everyone will want to buy your products or services. An 18-year-old boy isn’t going to buy a crotchet kit, and a 65 year old couple are highly unlikely to purchase a new wakeboard. With [...]

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