Graphic and web design that gets your message heard

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customer experience

I watched a movie a couple of days ago with my wife. I’m not going to admit what movie it was, other than to say it was a chick flick…. ok a teen chick flick.

Anyway, my wife actually bought this movie so she can watch it over and over again whenever she feels the need (oh please no more).

But heres the problem

We load up the dvd, watch the dolby intro and the ‘pirates are costing you money’ announcement (don’t get me started), and 10 minutes of ads…

What the hell?

Five movie previews that we can’t fast forward!

Did I mention we paid for this dvd? not rented Bought! But now here we are spending our recreational time being forced to watch ads for the studios latest movies or special behind the scenes whatever…

I know someone worked out that we are now a captive audience and they should let us know of other titles we can buy off them… That is plain stupid. We paid for the movie, now we have to watch SPAM.

Heres what they should have done

Don’t force me to watch these Previews Ads. Stick them as a menu option, right beside the deleted scenes. Call them something like ‘similar movies’ or ‘suggested films’ (or probably something much better).

Now they’re not spam anymore, they are added value. Why? because we have the choice to watch them. The crazy thing is we would probably watch them happily.

What examples do you have of post sale silliness?

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Hair today, record for tomorrow

June 12, 2009

Somewhere between my last post, and getting my photo taken, I got thinking about Hair salons. The trouble I have always had with getting my hair cut, is explaining what I want to the hair dresser.  I can never express how I want it, or even how I have had it before. A few times [...]

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I Love Apple

April 20, 2009

Unpacking my Mac from it’s box almost brought tears to my eyes… ok a slight exaggeration, but it’s so extremely cool. I love the way Apple do things. Right down to the slick packaging, every aspect is taken care of. Even the plug that fits into the back of the screen looks carefully thought out. [...]

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How does your customer feel?

April 20, 2009

The local Smith City department store here in Marlborough recently held celebrations for one year in their ‘new’ premises.  They turned it into a great event with amazing bargains to draw in the crowds, a festive atmosphere with barbeque, balloons, and media coverage with two radio stations present.  All in all they did a great [...]

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