Your most important customers are the ones you already have. Businesses often spend thousands of dollars per year marketing and advertising to attract new customers while ignoring, or taking for granted their current customers.
Existing customers have already chosen to do business with you, the chances they will do again is high if you look after them.
Sending your current customers something as simple as a thank you card could be the best value marketing you could do. Of course you could also give them a small gift or make them a VIP offer to encourage them back to see you.
I know one business that sends one handwritten thank you card to a different customer everyday. It is a habit that pays dividends.
To employ this idea, you need to know who your customers are. Do you have a list of customer contacts? If you don’t, you should – start building one today!
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