Critical Factors of a Successful Marketing Message


Your marketing message is arguably the most important part of your marketing campaign. Unfortunately it’s often thrown together without much thought in order to meet a publishing deadline.

Here are a few of the core considerations for a successful marketing message

  • What is the goal of your campaign?
  • Make it about the customer
    • Why do they care / whats in it for them
    • NOT buy my stuff… but here are the benefits to you using this product or service
  • Include a strong call to action

How Choosing a Specific Market Can Skyrocket the Success of Your Marketing

You need to choose a highly specific market for your products and services.

Most businesses want to sell to everyone. I get it, the thought is that the bigger the market the better the chance of getting a good slice of it. But here is why targeting a smaller market can make you more money:

4 bankable benefits of choosing a specific market

  1. More likely to become the number one business catering to that market
  2. Easier to find who they are, and where you can reach them
  3. Easier to understand their specific problems, needs and motivators
  4. They feel like you are talking to them personally

3 Critical Factors to Consider in Every Marketing Campaign

Why you need to break free from the trap of reactive marketing. These 3 factors are critical to any marketing or advertising campaign.

What you can learn from Donating Blood

Learn these powerful benefits of a simple post-sale followup phone call.