Graphic and web design that gets your message heard

From the category archives:

Branding

3 things all top influencers do on Twitter

December 14, 2010

Twitter continues to grow at a phenomenal rate. And still the mainstream struggles to get it. Meanwhile others are building huge audiences and loyal fans all targeted to their particular industry or niche. Twitter becomes more interesting the more followers you have. While engagement is the goal, more followers increase the readership of each update [...]

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Who are you selling to in Social Media?

December 1, 2010

Successful selling in Social media is about building a relationship and credibility. People don’t turn up looking to buy so you need to position yourself for when they are ready.

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New Zealand businesses slow to invest in the web

November 8, 2010

I just read an article on the TVNZ website about the incredibly low rate of New Zealand businesses having websites. According to a survey run by MYOB as of right now, only 34 percent of New Zealand businesses currently have a website. I have to admit, that this astounds me. The internet is the biggest [...]

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Stop forcing your customers to pay twice

October 20, 2010

I watched a movie a couple of days ago with my wife. I’m not going to admit what movie it was, other than to say it was a chick flick…. ok a teen chick flick. Anyway, my wife actually bought this movie so she can watch it over and over again whenever she feels the [...]

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How to get great testimonials to use in your marketing

May 25, 2010

Testimonials are a great marketing tool, here are 5 questions you need to ask to make sure you get the best value from your testimonials

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Is blogging worth the time for small business?

March 5, 2010

So you like the idea of blogging but aren’t sure if it is worth the effort? This great post just came through my twitter stream via the @smbusinesscoach. Hubspot studied their small and medium business customers and were able to  document clear business benefits of Blogging. The data was crystal clear: Companies that blog have far [...]

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Why you should stop chasing new customers!

October 22, 2009

When I first talk to a client about their marketing, I have a few questions I always ask. The first is “What do you want to achieve from your marketing?”, almost without fail I get the same response: More customers! While it is the obvious response, it isn’t strictly the truth.  When they ask for [...]

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A secret to creativity in Business

September 17, 2009

It is easy for us all to believe that creativity is some sort of magic talent, or a gift given to the lucky few at birth.  I always considered creativity was the domain of artists and musicians, and was in awe of those who could  pick up a pencil and draw spectacular illustrations seemingly effortlessly. [...]

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Your business should be using social media – heres why!

August 30, 2009

I found this great video on why your company should be integrating social media into your marketing and branding efforts.  It gives social media vital statistics, including global usage of sites like Facebook and Twitter, as well as the speed of its growth. Many business owners have said to me that they don’t need to [...]

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A great illustration of the importance of first impressions

July 24, 2009

A great illustration of the importance of a first impression in marketing and communicating your brand.

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