The best marketing lesson I learned from my weird science teacher

be specific

be specific

I have to admit I had a few weird science teachers over the years. They can’t have been all bad though because I ended up graduating university with a bachelor of science. Ok it’s possible probable

I’m just as weird as them…

Anyway, I had one great science teacher though who was very cool… Don’t get me wrong, he was weird alright, as in running twice a day weird, recycling like crazy before we even new what it was.. Oh and he had a cockroach farm!

Ok, this crazy scientist he taught me something that I have never forgotten. At the time I thought he was joking, and he probably was, but joking or not he was right.

Listen up, this is going to sound stupid, but the thing he told me was: [Continue reading]

Filed Under: Marketing Tagged With: , ,

How to harness the power of images for marketing (and be cool)

The Local Socail Business Show

Images have long been used for communication of ideas since the dawn of human societies, well before any forms of written language. We are hardwired to process our world visually, to judge threats, opportunities and make fast decisions. A few … [Continue reading]

Filed Under: Social media Tagged With: , , , ,

Why your website doesn’t make any money (and what to do about it)

How to fix your website from loosing custoers like a revovling door

You have a website for your business, but you’re still not seeing the promised customers streaming in the door. Sound familiar? Don’t worry, you’re not alone… The internet is now used by approximately everybody, (over 2 billion people … [Continue reading]

Filed Under: Internet marketing, Marketing Tagged With: , , ,

The attention battleground – The art of standing out from the crowd

Every moment in time is made up of infinite unique details. As humans traversing our lives we process, categorize and file these moments, but most are discarded because our conscious minds can not make sense of so much information. With so much … [Continue reading]

Filed Under: Marketing, Social media

5 lessons in web marketing from a door to door salesman

web marketing lessons from a door salesman

Imagine traipsing cold dark empty streets in the depths of winter, luring sane people from the warmth of their lounge in front of the fire and trying to convince them to buy… something. This was a period of my life, which though hardly glamorous, … [Continue reading]

Filed Under: Internet marketing, Marketing Tagged With: , , , , ,

Charity Disco for Marlborough Plunket

Disco poster design for Marlborough Plunket

Karen recently designed this poster to promote a Charity Disco here in Blenheim, to benefit our Local Plunket (Facebook). As Parents ourselves, we are huge fans of the advice and support Plunket provides to Parents. Particularly in the early, … [Continue reading]

Filed Under: Print design

Is This First Impression Ruining Your Facebook Reputation

Here is how NOT to get new fans on Facebook: I recorded this after a business spammed one of my Facebook Pages wall with a blatant sales message. After a bit of investigation, I found they were posting the same message on the walls of a large … [Continue reading]

Filed Under: Social media Tagged With: , , ,

How to tag People and Pages in Facebook posts

Tagging others in your Facebook posts creates a link direct from your post or comment to the tagged Persons profile or the Facebook Page. It is a great way to promote others, stay connected and at the same time, increase the exposure of your Facebook … [Continue reading]

Filed Under: Internet marketing, Social media Tagged With: , , , ,

The Death of the Print industry?

What is the future for magazines?

Today I felt like a little online magazine research. I was met with beautifully creative layouts and the option of flipping through the pages online or downloading (which was quick). What does this mean for the publishing industry as we know it? A … [Continue reading]

Filed Under: Print design Tagged With: ,

How to put your word-of-mouth marketing on steroids

Everybody in business knows that word of mouth is the absolute best form of marketing for their business. Having a third party recommend your business is more credible in the eyes of the potential customers. Numerous studies have shown that … [Continue reading]

Filed Under: Internet marketing, Social media, Uncategorized Tagged With: , , , ,
«Older Posts