How To Sell a $100 Lesson for $4000

This is super smart and simple when you are making the right offer to the right group of people.

The example on the episode is selling a surfing lesson, and here is how they do it:

  • Choose a specific market
  • Identify a huge problem the market has
  • Show the market on how big the problem actually is (rub salt in the wounds)
  • Educate the market how to fix the problem themselves
  • Offer a comprehensive ‘done for you’ solution to the problem

In this case, the solution they offers was an experience that they will remember for the rest of their lives.

About Al

Alistair has managed and built small businesses in a varied industries from agriculture to the web. Years in sales lead to his obsession with marketing.
In his spare time he enjoys time with his family, sails and reads marketing books.
Get more from Alistair on Twitter and Google+.

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