Your marketing message is arguably the most important part of your marketing campaign. Unfortunately it’s often thrown together without much thought in order to meet a publishing deadline.
Here are a few of the core considerations for a successful marketing message
- What is the goal of your campaign?
- Make it about the customer
- Why do they care / whats in it for them
- NOT buy my stuff… but here are the benefits to you using this product or service
- Include a strong call to action