Critical Factors of a Successful Marketing Message

 

Your marketing message is arguably the most important part of your marketing campaign. Unfortunately it’s often thrown together without much thought in order to meet a publishing deadline.

Here are a few of the core considerations for a successful marketing message

  • What is the goal of your campaign?
  • Make it about the customer
    • Why do they care / whats in it for them
    • NOT buy my stuff… but here are the benefits to you using this product or service
  • Include a strong call to action
About Al

Alistair has managed and built small businesses in a varied industries from agriculture to the web. Years in sales lead to his obsession with marketing.
In his spare time he enjoys time with his family, sails and reads marketing books.
Get more from Alistair on Twitter and Google+.

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