You need to choose a highly specific market for your products and services.
Most businesses want to sell to everyone. I get it, the thought is that the bigger the market the better the chance of getting a good slice of it. But here is why targeting a smaller market can make you more money:
4 bankable benefits of choosing a specific market
- More likely to become the number one business catering to that market
- Easier to find who they are, and where you can reach them
- Easier to understand their specific problems, needs and motivators
- They feel like you are talking to them personally