How to help your customers, leverage your time and create valuable content

I recently made this quick video.

Inside the video I explain how I answered a clients question using video, which meant rather than just explaining them the answer (it was slightly technical), I could show them exactly what they needed to do to fix their problem.

Using video to communicate with the client had three further benefits:

  1. The client can refer to the video if they need reminded again
  2. I can share the same video with anyone else with the same question
  3. I just created some valuable content I can share via Social media

People LOVE video

Youtube is the 2nd largest search engine on the internet, and the lion’s share of the videos watched are How-to in nature.

Have a watch of the video and let me know what you think in the comments.

About Al

Alistair has managed and built small businesses in a varied industries from agriculture to the web. Years in sales lead to his obsession with marketing.
In his spare time he enjoys time with his family, sails and reads marketing books.
Get more from Alistair on Twitter and Google+.


  1. Thank you for writing this awesome article. I have been a long time reader here, but I’ve never been compelled
    to leave any comments. I subscribed to your blog and shared it
    on my Twitter. Thanks again for a great post!

  2. Excellent post. I’m going through many of these issues as well..

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