Twitter continues to grow at a phenomenal rate. And still the mainstream struggles to get it. Meanwhile others are building huge audiences and loyal fans all targeted to their particular industry or niche.
Twitter becomes more interesting the more followers you have. While engagement is the goal, more followers increase the readership of each update you post.
Over the years I’ve been on Twitter I have noticed some common characteristics of popular tweeters.
Here are 3 characteristics of top influencers on twitter that you should be emulating
1. Tweet more than average
By tweeting a lot, you increase your visibility. If I only log in to twitter a few minutes per day, I’m more likely to see your tweets than others. BUT before you run out and start tweeting like mad, influencers don’t tweet a lot purely for the visibility, their volume is related to spending the time on the points below.
2. Engage in conversations with others
Conversing with others shows you to be a real person with real opinions. It shows you are listening to and willing to engage with the community. The best tweeters really do build and maintain valuable relationships, which often lead into ‘real life’ relationships and opportunities.
On twitter, conversations has the added bonus of being public – you are sharing your audience with those you’re talking to, again increasing your exposure to new and wider audiences.
3. They promote others
Reciprocity is valuable on twitter as with all networks whether online or off. Nothing gains loyalty from someone faster than promoting them or their cause. Hailing someone as an expert or someone worth listening to is a huge compliment. And it is as simple as passing on their content or mentioning them in a tweet.
Two bonus tips:
4. Have a core message
Aside from the conversation and promotion of others, influencers have a core message. They specialise in one or two topics and become a hub of information and discussion around these topics. While they may make up less than 25% of their tweets these topics are consistent themes. It is much better to be a specialist rather than a generalist on Twitter (until you get at least 30 thousand followers).
5. Produce valuable content outside of Twitter or Facebook
Whether it is a blog, video on youtube, or photos on Flickr, consistently producing great content that people can use is the number one way to gain credibility in a field. It reinforces a core message and gains links and notoriety as it gets passed around Twitter and the wider web.
The most influential tweeters have most if not all of these factors in their twitter profiles.
How many of these characteristics apply to you?