New Zealand businesses slow to invest in the web

I just read an article on the TVNZ website about the incredibly low rate of New Zealand businesses having websites. According to a survey run by MYOB as of right now, only 34 percent of New Zealand businesses currently have a website.

I have to admit, that this astounds me. The internet is the biggest opportunity in a generation. in little more than 15 years, it has changed the way we communicate, find information and has broken down traditional barriers.

Even for small, local business, the internet can’t be ignored. As explained in the article:

“The way we shop today is very much just popping on to Google and tapping in a quick search. It’s really key for a business to think how they might use the internet to support them.”

MYOB says a business can just use a directory listing online but the evidence shows that a good online presence is a strong driver of business growth.

Opportunities

With only a third of all NZ businesses having a website, the internet landscape still has relatively low competition. In other words if you already have a website, or are moving to get one soon, you are still well ahead of the curve.

The web moves fast

Things change quickly online. Savvy businesses are already using Social Media to build an audience, foster relationships and create loyal fans. How hard is it going to be for latecomers to catch up?

Does your business have a website? Why do you think New Zealand businesses have been so slow to move online?

About Al

Alistair has managed and built small businesses in a varied industries from agriculture to the web. Years in sales lead to his obsession with marketing.
In his spare time he enjoys time with his family, sails and reads marketing books.
Get more from Alistair on Twitter and Google+.

Comments

  1. I’m impressed by your writing. Are you a professional or just very knowledgeable?

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