Stop forcing your customers to pay twice

I watched a movie a couple of days ago with my wife. I’m not going to admit what movie it was, other than to say it was a chick flick…. ok a teen chick flick.

Anyway, my wife actually bought this movie so she can watch it over and over again whenever she feels the need (oh please no more).

But heres the problem

We load up the dvd, watch the dolby intro and the ‘pirates are costing you money’ announcement (don’t get me started), and 10 minutes of ads…

What the hell?

Five movie previews that we can’t fast forward!

Did I mention we paid for this dvd? not rented Bought! But now here we are spending our recreational time being forced to watch ads for the studios latest movies or special behind the scenes whatever…

I know someone worked out that we are now a captive audience and they should let us know of other titles we can buy off them… That is plain stupid. We paid for the movie, now we have to watch SPAM.

Heres what they should have done

Don’t force me to watch these Previews Ads. Stick them as a menu option, right beside the deleted scenes. Call them something like ‘similar movies’ or ‘suggested films’ (or probably something much better).

Now they’re not spam anymore, they are added value. Why? because we have the choice to watch them. The crazy thing is we would probably watch them happily.

What examples do you have of post sale silliness?

About Al

Alistair has managed and built small businesses in a varied industries from agriculture to the web. Years in sales lead to his obsession with marketing.
In his spare time he enjoys time with his family, sails and reads marketing books.
Get more from Alistair on Twitter and Google+.


  1. Joe Bowers says:

    Ironically, you could download the pirated DVD with the ads already stripped out. Only the ones who pay for it are forced to sit through the ads.

  2. Thanks Joe, Good point. That’s the exact opposite of how it should be. The producers should be rewarding their best viewers (those that paid for the DVD) with some special promotion hidden in the menus (which are often also removed from ripped copies).

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