Is blogging worth the time for small business?

Is blogging worth the time spent for small businessesSo you like the idea of blogging but aren’t sure if it is worth the effort? This great post just came through my twitter stream via the @smbusinesscoach. Hubspot studied their small and medium business customers and were able to  document clear business benefits of Blogging.

The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:

  • 55% more visitors

The study also showed that those businesses that blogged gained 97% more incoming links than those who didn’t.

I am a strong advocate of blogging for small businesses to establish credibility in their field and connect with potential customers.

Does your business have a blog? Do you use it as a tool to build your business or as support for current customers?

Photo credit: Mike Licht

About Al

Alistair has managed and built small businesses in a varied industries from agriculture to the web. Years in sales lead to his obsession with marketing.
In his spare time he enjoys time with his family, sails and reads marketing books.
Get more from Alistair on Twitter and Google+.

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