So you like the idea of blogging but aren’t sure if it is worth the effort? This great post just came through my twitter stream via the @smbusinesscoach. Hubspot studied their small and medium business customers and were able to document clear business benefits of Blogging.
The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:
- 55% more visitors
The study also showed that those businesses that blogged gained 97% more incoming links than those who didn’t.
I am a strong advocate of blogging for small businesses to establish credibility in their field and connect with potential customers.
Does your business have a blog? Do you use it as a tool to build your business or as support for current customers?
Photo credit: Mike Licht