Comments on: More customers isn’t always the answer! http://thefullnoise.co.nz/2009/10/more-customers-isnt-always-the-answer/ Branding, marketing, web and design leaders, Marlborough New Zealand Thu, 22 Apr 2010 00:30:55 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Malc Russell http://thefullnoise.co.nz/2009/10/more-customers-isnt-always-the-answer/comment-page-1/#comment-131 Malc Russell Thu, 22 Apr 2010 00:30:55 +0000 http://thefullnoise.co.nz/?p=219#comment-131 We agree that great customers are what we need. We let our great customers know they are VIP as in, we give them priority in getting the job done for them. So they get their jobs back faster. We also think about what we would do if one of great clients left us ? Well lets do it now to make them feel valued instead of waiting till they leave for a better offer or service somewhere else. Kind regards Malc. We agree that great customers are what we need. We let our great customers know they are VIP as in, we give them priority in getting the job done for them. So they get their jobs back faster. We also think about what we would do if one of great clients left us ? Well lets do it now to make them feel valued instead of waiting till they leave for a better offer or service somewhere else.

Kind regards Malc.

]]> By: Al http://thefullnoise.co.nz/2009/10/more-customers-isnt-always-the-answer/comment-page-1/#comment-123 Al Thu, 22 Oct 2009 20:28:11 +0000 http://thefullnoise.co.nz/?p=219#comment-123 Hi Sheldon, thanks for the comment. I came across a great example of targeting the 'great' customers in a recent chat with a Christchurch cafe owner. His cafe has a diverse customer base, but his best customers are executives who have offices in his building. To encourage their custom, he introduced a prepay card that they can load credit onto, for which tehy receive a small discount on all of their purchases. The card also speeds up the transaction, as they can swipe their own card to pay for the purchase. The main benefit for the executives though, is that they don't have to juggle cash and work out change when they buy coffee for more than one person. They just hand their cards to the person who drew the short straw to go to the cafe. The great thing about this system, is that the cafe card became a bit of a status symbol among the executives and encouraged most of them to sign up. Obviously this idea won't work for all cafes, but it is a great example of targeting the best customers, making it easier for them to be customers, and making them feel important. (I like your blog by the way) Alistair Hi Sheldon, thanks for the comment.

I came across a great example of targeting the ‘great’ customers in a recent chat with a Christchurch cafe owner. His cafe has a diverse customer base, but his best customers are executives who have offices in his building.

To encourage their custom, he introduced a prepay card that they can load credit onto, for which tehy receive a small discount on all of their purchases. The card also speeds up the transaction, as they can swipe their own card to pay for the purchase.

The main benefit for the executives though, is that they don’t have to juggle cash and work out change when they buy coffee for more than one person. They just hand their cards to the person who drew the short straw to go to the cafe.

The great thing about this system, is that the cafe card became a bit of a status symbol among the executives and encouraged most of them to sign up.

Obviously this idea won’t work for all cafes, but it is a great example of targeting the best customers, making it easier for them to be customers, and making them feel important.

(I like your blog by the way)

Alistair

]]> By: Sheldon (Marketing Consultant, Tauranga) http://thefullnoise.co.nz/2009/10/more-customers-isnt-always-the-answer/comment-page-1/#comment-122 Sheldon (Marketing Consultant, Tauranga) Thu, 22 Oct 2009 05:01:30 +0000 http://thefullnoise.co.nz/?p=219#comment-122 Great, but how does a Cafe <b><i>do</i></b> this: "Target your marketing at those people who are most likely to become great customers"? Great, but how does a Cafe do this: “Target your marketing at those people who are most likely to become great customers”?

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