A strong Brand is the most important asset a business can have. Traditionally branding has been considered a part of marketing startegy, but I consider marketing to be a part of your branding strategy. Here is a definition of branding that I really like and agree with:
“Branding is about getting people to perceive you as the only solution to their problem” Rob Frankel
So how do you build a brand like this?
Companies like Coca-cola, American express, and the Warehouse, spend literally millions of dollars to be the leaders in their markets. Advertising is an expensive way to maintain market position and branding.
The better way to become number one is to offer something that no-one else offers, Do something completely different from everybody else. If you are already in business, how can you change your industry, if others are fighting coming change, embrace it and stand up as the first and only.
Seth Godin would call this a purple cow… Something that is so different from anything else, that it gets noticed.
Do something that others will talk about!