Ever have a Lemonade stand when you were a kid?

Lemonade stand

Lemonade stand

When I was a kid, I used to make a little stall in front of our house during the holidays.  We used to make Lemonade to or go up the back of a farm nearby and pick blackberries or passion fruit to sell.

I always remember getting excited about how much money we would make while picking the berries or lemons.  Followed by the boredom and frustration after hours of sitting waiting for people to buy our produce.  Sometimes we would knock on doors to try and sell some faster.

One holiday when I was a bit older, I spent a whole day writing a leaflet offering my services to do odd jobs washing cars and the like.  When it was finished I had to talk my mum into going to town to make lots of copies on her work photocopier, and then spent a few more hours posting them in letter boxes around the neighbourhood.  I got a few jobs washing cars and cleaning swimming pools for my efforts, giving me a tidy sum of pocket money.  The thing I remember is the making and distributing the leaflets took twice as long as the actual jobs, which only took a few hours to do.

I always think of these experiences when I hear people mentioning celebrities getting paid huge sums of money to front brands.  Back in the early 2000’s Nike reported paid Tiger Woods more to market their products than they paid their workforce in china to make their shoes.  Many people considered that unjust, but I can’t help thinking, that you make money from selling products, not just making them.

photo credit: EvinDC

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About Al

Alistair has managed and built small businesses in a varied industries from agriculture to the web. Years in sales lead to his obsession with marketing.
In his spare time he enjoys time with his family, sails and reads marketing books.
Get more from Alistair on Twitter and Google+.


  1. Hi. I like the way you write. Will you post some more articles?

  2. I like the point you make at the end. You make MORE money selling your product than you do manufacturing. Even the manufacturer must have sales people which are often paid out of proportion to the rest of the company. Or at least that’s the way it seems until you consider that selling the product matters as much as making it!

    Love the writing style!

  3. Dear William Hague and David Cameron, As human beings and world laereds, you have the responsibility to do everything within your power to ensure a strong Arms Trade Treaty which has human rights at its heart. The profits of arms producers are not more important that the lives of people, they are not more important than the prevention of war crimes, atrocities, and genocides. Now, more than ever, we need you to lead.Thanks,Liam Kelly

  4. Full of salient points. Don’t stop believing or writing!

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